Yesterday, Bruce Bartoo (the Chief Philanthropy Officer at MedStar Health) and I spent the day at Moffitt Cancer Center to learn more about their efforts to increase philanthropic investment in research.
Moffitt is the only National Cancer Institute (NIH) designated comprehensive cancer center in the state of Florida.It is a beautiful facility - a dedicated hospital for cancer care in southwest Florida. Immediately adjacent to the hospital is the Sabile Research Building (see picture with glass atrium). They have approximately 75 PhD's and several clinical investigators who are proud of how they translate research research in the lab to the clinic.
Our focus for the day was philanthropy and how grateful patients are given a chance to 'invest' in the future care and cures for cancer. This workshop was how investigators' can learn about the donors' perspective and how they can communicate with potential donors in a way that is understandable and attractive. As investigators, we know that our work is so very important and meaningful; we get excited about its potential to change the future of healthcare - there is no reason we should be the only ones to contribute to making this a reality and that is what philanthropic investments is all about.
One of the things I noticed was how many of their buildings and programs are endowed in the name of the donor. Their motto also lends to this giving culture (see picture of motto on wall): " .. to contribute to the prevention and cure of cancer."
Over the next few weeks, Bruce and I will be following up to bring this workshop to MedStar investigators and philanthropic officers across the system.