Friday, December 12, 2014

MedStar Health's Upcoming Advertising Campaign!

It's a great time to feel proud to be a part of the MedStar system! 

I'm very excited to share with you MedStar Health’s multimedia advertising campaign that will
launch Monday, December 15 in the Washington, DC and Baltimore regions.  The campaign, which will run through mid-February, features 30-second TV commercials, print and digital advertising, as well as social media. 

The goals of the campaign are to:

1)    Enhance MedStar Health’s reputation as the trusted leader in caring for people and advancing health
2)    Continue building MedStar Health’s brand awareness and, ultimately, consumer preference.
3)    Spotlight key service lines in the Washington, DC region.
4)    Promote MedStar Health as an integrated healthcare delivery system by highlighting our strengths: our people, comprehensive services, expertise, innovation and technology.

The underlying theme of the TV ads is “In One Day …” The ads demonstrate that the work we do is inspiring, but it’s not an abstract mission. Patients can see and feel it every day. The TV ads are more captivating than a typical commercial—with a personal look inside the region’s largest health system.

The TV ads will be seen on popular programs, including: The Today Show, CBS This Morning, Good Morning America, NFL Playoff and Championship Games, The View, The Doctors, The Dr. Oz Show, Dr. Phil, and Ellen. These ads also will be shown during The Grammy Awards, Golden Globe Awards, Rose Bowl, Sugar Bowl and select holiday programming.

Four-color print ads will run in the Sunday Main section of The Washington Post and The Baltimore Sun beginning December 28, and will go through the end of January 2015 (see a sample of the print ad attached). Digital advertising will run for eight weeks on various ad networks. Key messaging from the branding campaign, as well as the TV segments and print ads, will be included in social media, including Facebook, Twitter and YouTube. To view the TV ads, please click the following links:

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