Wednesday, March 6, 2019

MedStar Health Launches New Campaign with Focus on How We Treat People

At MedStar Health, we use the best of our minds and best of our hearts to serve our community, patients, and those who care for them. We never forget the importance of how we treat people. MedStar Health launched our annual brand campaign message on Monday, March 4: It’s How We Treat People. The campaign message is an opportunity to tell a compelling system wide story about MedStar Health that relates to everything from clinical care to research to education.

This promise, It’s How We Treat People, is rooted in the idea that we treat people in two very important ways: how we treat people with great medicine and how we treat people by living our SPIRIT values: Service, Patient first, Integrity, Respect, Innovation, and Teamwork. The commercial delivers a wonderful level of emotional resonance, which is a key driving factor in healthcare decisions.

In case you missed the premiere of the anthem video on on March 4, you can watch it at bit.ly/TreatPeople


This month, you will see MedStar advertising appear on TV, radio, and the internet, as well as with our in-season sports partners. You can read more about the great stories of how we treat people at  https://www.medstarhealth.org/mhs/about-medstar/its-how-we-treat-people/.

And, when interacting with patients and colleagues, remember our campaign promise: It’s How We Treat People.


https://vimeo.com/318453005/4d932ef57a

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