MedStar Health's Upcoming Advertising Campaign!
It's a great time to feel proud to be a part of the MedStar system!
I'm very excited to share
with you MedStar Health’s multimedia advertising campaign that will
launch
Monday, December 15 in the Washington, DC and Baltimore regions. The
campaign, which will run through mid-February, features 30-second TV commercials,
print and digital advertising, as well as social media.
The goals of the campaign
are to:
1)
Enhance
MedStar Health’s reputation as the trusted leader in caring for people and
advancing health
2)
Continue
building MedStar Health’s brand awareness and, ultimately, consumer preference.
3)
Spotlight
key service lines in the Washington, DC region.
4)
Promote
MedStar Health as an integrated healthcare delivery system by highlighting our
strengths: our people, comprehensive services, expertise, innovation and
technology.
The
underlying theme of the TV ads is “In One Day …” The ads demonstrate that the
work we do is inspiring, but it’s not an abstract mission. Patients can see and
feel it every day. The TV ads are more captivating than a typical
commercial—with a personal look inside the region’s largest health system.
The
TV ads will be seen on popular programs, including: The Today Show, CBS This
Morning, Good Morning America, NFL Playoff and Championship Games, The
View, The Doctors, The Dr. Oz Show, Dr. Phil, and Ellen.
These ads also will be shown during The Grammy Awards, Golden Globe Awards,
Rose Bowl, Sugar Bowl and select holiday programming.
Four-color
print ads will run in the Sunday Main section of The Washington Post and
The Baltimore Sun beginning December 28, and will go through the end of
January 2015 (see a sample of the print ad attached). Digital advertising will
run for eight weeks on various ad networks. Key messaging from the branding
campaign, as well as the TV segments and print ads, will be included in social
media, including Facebook, Twitter and YouTube. To view the TV ads, please
click the following links:
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