Tuesday, February 13, 2018

Focused on You: 2018 MedStar Campaign

Each year, MedStar makes a commitment to connect with our community through a system-wide brand campaign. It launches now, through commercials with the Winter Olympics! I’ve seen the overview and look forward to seeing it in action.

The goal of the campaign this year is to highlight our “access points” to health care, which means that it is showcasing the breadth of healthcare services we offer in our integrated and diversified health care system.

The ads will link to a landing page, MedStarHealth.org/You, which tells our system brand story through our own patients’ stories in engaging video format.

The campaign is across the Baltimore and Washington, D.C., regions as an integrated media plan which includes TV, digital, and out-of-home advertising. Keep an eye out through April!

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